Ep 011 Tyler Davis Jones and Phil Greely (Part 2 of 2)

Marguerite Giguere
/ January 25, 2017
Tyler Davis Jones and Phil Greely work for different brokerages but often work together in real estate and collaborate on a podcast. Part 2 of their story is today's episode. They cover their experience working together and starting the Rise Seattle podcast and how it's affected their business.

Tyler and Phil

  • Meeting of the minds. Two years ago, Phil and Tyler met (in the donut line) at church and got to know each other. They started to think about their marketing. Inspired by the Move to Tacoma podcast (Thanks, Phil!), Phil got interested in the idea of podcasting about Seattle. He suggested podcasting to Tyler who loved the idea.
  • The birth of the Rise Seattle podcast. Should we do an agent strategy podcast? They launched a community-oriented podcast in Seattle. Together they talk to people in Seattle with interesting stories and help engage their citizens and make the experience of living in Seattle more rewarding. They take the good and the bad and give an honest portrait of Seattle in this time.
  • Producing the show. Tyler and Phil have hired out some of the editing and production of the show. They divide the rest of the work, including finding guests, working on website, writing show notes, social media sharing, and more.
  • Balancing podcasting and selling homes. Once the show was ramped up and they'd gotten through the start-up phase, they found that that podcasting didn't take up a significant amount of time. Getting organized and getting some basic systems set up helped make it easier.
  • What should the podcast be for? Is it to find new clients? To keep in touch with current and former clients? How does a podcast serve marketing interests? These are the things that Tyler and Phil have been asking themselves and how their podcast works for them. Phil is comfortable with the pace of the podcast. Tyler is looking for more evidence of the ROI of podcasting.
  • Working across brokerages. After starting the podcast, Phil decided to change companies. After getting over the initial surprise and fleshing out what the podcast would like it, Tyler now sees a lot of benefits, since it's now no longer a podcast tied to one brokerage and that it should help the podcast's prestige.
  • Why podcasting? There's a real benefit to the host: guests want to share their stories and their expertise. This helps the host learn more from people at the top of their game (and maybe some of them turn into clients). Content is frequently evergreen too—old episodes can continue to gain new listeners (and maybe clients) for you.

Tyler Davis Jones and Phil Greely work for different brokerages but often work together in real estate and collaborate on a podcast. Part 2 of their story is today’s episode. They cover their experience working together and starting the Rise Seattle podcast and how it’s affected their business. Check out Episode 1 if you haven’t listened to that already.

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